Entrepreneurial Ventures and the Bioeconomy

Publikations-Art

Buchbeitrag

Autoren

Kuckertz, Andreas / Berger, Elisabeth S.C. / Morales Reyes, C. Arturo

Erscheinungsjahr

2018

Veröffentlicht in

Bioeconomy. Shaping the Transition to a Sustainable, Biobased Economy

Herausgeber

Lewandowski, Iris

Verlag

Springer , Cham

Seite (von - bis)

273-284

Schlagworte

Management

Entrepreneurship is based on entrepreneurial opportunities and the bioeconomy offers a plethora of such opportunities. As the bioeconomy — at least partially — addresses humanity’s greatest challenges, it consequently offers the greatest entrepreneurial opportunities as well. One useful tool to break down the idea generation process and manage the entrepreneurial process is the business model canvas, which makes it possible to clearly describe the value proposition of a new venture in the bioeconomy. The lean start-up approach can help entrepreneurs in the bioeconomy to move efficiently through the entrepreneurial process and to quickly develop a value proposition and a validated business model.