Entrepreneurial Ventures and the Bioeconomy

Publication Type

Book chapter

Authors

Kuckertz, Andreas / Berger, Elisabeth S.C. / Morales Reyes, C. Arturo

Year of publication

2018

Published in

Bioeconomy. Shaping the Transition to a Sustainable, Biobased Economy

Editor

Lewandowski, Iris

Pubisher

Springer , Cham

Page (from - to)

273-284

Keywords

Management

Entrepreneurship is based on entrepreneurial opportunities and the bioeconomy offers a plethora of such opportunities. As the bioeconomy — at least partially — addresses humanity’s greatest challenges, it consequently offers the greatest entrepreneurial opportunities as well. One useful tool to break down the idea generation process and manage the entrepreneurial process is the business model canvas, which makes it possible to clearly describe the value proposition of a new venture in the bioeconomy. The lean start-up approach can help entrepreneurs in the bioeconomy to move efficiently through the entrepreneurial process and to quickly develop a value proposition and a validated business model.