The Effects of Personalised Negotiation Training on Learning and Performance in Electronic Negotiations

Publikations-Art
Zeitschriftenbeitrag (peer-reviewed)
Autoren
Philipp Melzer, Mareike Schoop
Erscheinungsjahr
2016
Veröffentlicht in
Group Decision and Negotiation
Herausgeber
Springer Netherlands
Verlag
Springer
Band/Volume
25/6
Serie/Bezeichnung
Special Issue: Negotiation and Collaborative Technologies in Organisations and Supply Chains
ISBN / ISSN / eISSN
0926-2644
DOI
10.1007/s10726-016-9481-y
Seite (von - bis)
1189-1210
Schlagworte
SOCIAL SCIENCE
Abstract

Individuals have different learning styles and thus require different methods for knowledge acquisition. Whereas learning theories have long acknowledged this fact, personalised negotiation trainings especially for electronic negotiations have rarely been developed. This paper integrates learning styles and negotiation styles and reports on an implementation of this integration. We will discuss personalised negotiation trainings, namely an enactive training and a vicarious training, that we developed to match the learners’ learning styles. Such a matching is proposed to be beneficial regarding learning outcomes. Furthermore, positive effects on the dyadic negotiation outcomes are assumed. To this end, an experiment with participants from different European countries was conducted. The results show tendencies that personalised negotiation trainings lead to better skill acquisition during the training and also to fairer negotiation outcomes. Overall, this paper contributes an integration of the theories on individual differences from the domains of negotiation and learning as well as valuable insights for further experiments on individual differences in negotiations.

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