During your studies

What you can expect in the Marketing and Business Development MBA program

What does the Marketing and Business Development MBA program offer you in terms of study contents? How are science and practice linked? And what prerequisites should you fulfil to be admitted to the program? You can find answers to your questions here. Here you can get an insight into what you can expect in the program – and see why the University of Hohenheim is the right choice for you.
 
Program content | Requirements | Combining theory and practice | Why the University of Hohenheim?
 

Program content

Integrated and comprehensive marketing and business development program

On the Marketing and Business Development MBA degree program, you will immerse yourself in five subject areas that build on each other to cover important tasks in marketing and business development. The process is designed so that you learn to think and act in a networked way. You always keep an eye on the market and the needs of your customers. From analysis and strategy to practical implementation – you will receive the complete toolkit to get you started after graduation.

In the first Market, Business and Customer Insights module, you will analyze markets and businesses as well as (potential) customer groups. After all, sound strategic planning requires, above all, a solid knowledge base. You will not only gather and interpret information about markets and market participants, but also about your own company.

In the second module, Strategic Marketing & Business Development, you will focus on corporate management and leadership, innovation management, industrial goods and services marketing, negotiation and trade management. Of course, you will have the opportunity to think outside the box in international marketing. You will deepen your knowledge of how markets and business models work, and train your entrepreneurial decision-making skills. You develop goals that are market-oriented and promising.

The third module teaches marketing tools and processes with a strong practical orientation. You will apply market cultivation and development tools, deal with integrated communication, and strengthen your problem-solving skills in operational marketing and business development.

Artificial intelligence (AI), cloud computing, and the Internet of Things open up opportunities for growth, which is why you will focus on digital transformation in the fourth module. You will learn how to use digital marketing analytics, digital marketing, AI in marketing and business development, deal with social media marketing, as well as the legal intricacies of internet law.

The fifth module, Sustainable Development and Change, provides you with a knowledge update on sustainability marketing and management. You deal with corporate social responsibility, change management, and change communication. Sustainable management opens up new scope – in all sectors. You will learn how to use application-oriented methods to analyze, design, and implement the sustainable development of companies. You are able to initiate innovation processes and accompany change processes.

In your final Master's thesis , you will apply your new knowledge and the skills you have acquired during your studies. You make it clear that you are up to current economic challenges and can draw on academically sound solutions.

You want to find out more?

Detailed information about the structure and sequence of the degree program can be downloaded here (in German):

Schedule

Module handbook

Examination Regulations

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Requirements

Your required background

Have you already gained some experience in marketing, sales, product management, or business development? Perhaps even with a technical background? Perfect! The Marketing and Business Development degree program gives you the know-how to have a say, make decisions, and really get started! If you are motivated to take your skills to a new level and take on responsibility for exciting tasks, you have come to the right place! Here you will deal with innovative issues and lay the foundations for your next career steps. Does the program suit you? You can find all information and admission requirements here at a glance.

The formal requirements are:

  • Completed Bachelor’s degree with a standard period of study of at least 6 semesters (180-210 ECTS)
  • Degree in business and economic sciences or related field
  • At least one year of professional experience
  • Sufficient English proficiency

You should also meet the following requirements:

  • Interest in marketing and business development issues
  • Analytical and conceptual thinking skills
  • Self-discipline, independence, and focus on objectives
  • Sufficient time for a dedicated and concentrated learning process

Studying while working can be extremely strenuous – but if you have the will to persevere, it is easier! It goes without saying that you are highly motivated and ambitious.

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Linking theory and practice

Academia meets practice: Bolstering skills for the future

The Marketing and Business Development MBA marries academic background knowledge with practice-proven concepts. The aim is to prepare you for management positions by deepening your existing knowledge academically. At the same time, the program content remains practice-oriented.

Learning from practice

Our lecturers are not only active in research, but also have extensive experience from the business world. Guest lectures, workshops, and direct exchanges with speakers from companies offer you valuable insights into current challenges and trends. This close link between theory and practice enables you to apply your knowledge directly in your job. The Marketing & Business Development MBA offers more than just knowledge – it also opens up a strong network for you. You will make valuable contacts with fellow students and lecturers from academia and practical settings. The dialog with fellow students, lecturers, and practitioners not only promotes innovative approaches, but also gives your career a new boost. During company visits, you will get to know everyday practice and expand your knowledge of the industry.

Acquiring new skills

Case studies, project work, workshops, and assignments make theoretical approaches tangible. You will learn how to apply academic methods to real problems and can put what you have learned to the test in your professional context. Whether in group projects or individual assignments – the focus is always on the practical benefits for your professional development. In addition to the content of your studies, you also have the opportunity to strengthen your soft skills or acquire new ones through the university's F.I.T. continuing education program. The Innovation Greenhouse supports you in all matters relating to sustainable business start-ups and financing.

Promoting practice transfer

The link between studies and career runs through the entire degree program. Whether in the Master's thesis or in assignments – you use the methods you have learned to develop solutions for complex professional issues. In this way, the MBA becomes a catalyst for your professional success and makes practical transfer an integral part of your further education.

Strengthening language skills

In an increasingly globalized economy, English language skills are indispensable. Some contents of the Master's program are therefore taught in English. You will improve your previous language skills in a targeted manner and additionally strengthen them with sector-specific vocabulary. Would you like to practice your language skills? For this purpose, the Language Center at the University of Hohenheim offers various semester and intensive courses that you can take individually during your studies.

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Why study at the University of Hohenheim?

What makes our degree program so special?

Would you like to know what makes the Marketing and Business Development MBA at the University of Hohenheim so special? In one sentence: The excellent support from the teaching staff, the cutting-edge academic training, and the unity of theory and practice. Do you want more details? We have compiled the most important advantages here at a glance.

  • The curriculum covers current and relevant topics in marketing and business development. With a focus on sustainability and digital transformation, two key future trends are in the spotlight.
  • You will have access to a variety of outstanding lecturers from academia and practice who are pioneers in their fields. You will gain up-to-date expertise and become fit for the challenges of tomorrow.
  • The program offers you a balanced mix of traditional teaching methods and innovative approaches. You benefit from face-to-face events on site as well as digital learning formats that enable flexible and effective knowledge transfer. The intensive discussions with lecturers and fellow students in a personal and networked learning environment promote a stimulating and appreciative atmosphere.
  • An experienced management team and a network of interesting personalities from science and practice will support you and accompany you on your personal development journey if required.
  • A high proportion of attendance days at the university offers you numerous advantages. It enables you to engage in an intensive discussion in a dynamic learning environment.
  • The University of Hohenheim enjoys a high reputation. Your degree from the University of Hohenheim will prove that you have fulfilled the exceptional academic and practical requirements – this seal of quality strengthens your profile on the job market.

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Applying

Admission type: Limited number of spots in the program
(20 university places)
Start of studies: 1 October
Application deadline: 15 July

Admission requirements:

  1. Completed Bachelor’s degree with a standard period of study of at least 6 semesters (180–210 ECTS)
  2. Degree in business and economic sciences or related field
  3. At least one year of professional experience
  4. Sufficient English proficiency
Selection criteria: Yes, see Admission Regulations
Costs:€ 24,900

It is not possible to apply to a higher subject-related semester.