E-Commerce: A Platform for Integrated Marketing: Case Study on U. S. Retailing
- Publication Type
- Book
- Authors
- Schmidt, I. / Döbler, Th. / Schenk, M.
- Year of publication
- 2000
- Pubisher
- LIT , Münster
- Series/labeling
- Markt - Kommunikation - Innovation
- ISBN / ISSN / eISSN
- 3-8258-4661
- Page (from - to)
- 205