Employer Branding in sozialen Netzwerken - eine empirische Analyse der Karriereseiten des Dienstleistungsanbieters Facebook
- Publication Type
- Book chapter
- Authors
- Merk, J./Egeler, P./Büttgen, M.
- Year of publication
- 2013
- Published in
- Dienstleistungsmanagement und Social Media, Forum Dienstleistungsmanagement
- Editor
- Bruhn, M./Hadwich, K.
- Pubisher
- Springer Gabler , Wiesbaden
- DOI
- 10.1007/978-3-658-01248-9_6
- Page (from - to)
- 129-151
Involved persons
Involved institutions
- Business Administration: Corporate Management
- Institute of Marketing & Management
- University of Hohenheim
- Faculty of Business, Economics and Social Sciences
- Faculties