Entrepreneurial Opportunities and Entrepreneurial Marketing
- Publication Type
- Book chapter
- Authors
- Berger, Elisabeth S.C. / Kuckertz, Andreas
- Year of publication
- 2017
- Published in
- Entrepreneurship and Innovation Management
- Editor
- Bulut, Cagri
- Pubisher
- Yasar University European Union Research Center , Izmir
- Page (from - to)
- 98-111
- Keywords
- Management
Involved persons
Involved institutions
- Business Start-Ups and Entrepreneurship
- Institute of Marketing & Management
- Faculty of Business, Economics and Social Sciences