International Employer Brand Management. A Multilevel Analysis and Segmentation of Students' Preferences (Dissertation)
- Publication Type
- Book
- Authors
- Christiaans, Lena
- Year of publication
- 2012
- Editor
- Büttgen, Marion
- Pubisher
- Gabler Verlag , Wiesbaden
- ISBN / ISSN / eISSN
- 9783658004569
- DOI
- 10.1007/978-3-658-00456-9
Involved persons
Involved institutions
- Business Administration: Corporate Management
- Institute of Marketing & Management
- University of Hohenheim
- Faculty of Business, Economics and Social Sciences
- Faculties