Lasting Footprints of the Employer Brand: Can Sustainable HRM Lead to Brand Commitment?
- Publication Type
- Journal contribution (peer reviewed)
- Authors
- App, S., Büttgen, M.
- Year of publication
- 2016
- Published in
- Employee Relations
- Band/Volume
- 38/5
- DOI
- 10.1108/ER-06-2015-0122
- Page (from - to)
- 703-723
Involved persons
Involved institutions
- Institute of Marketing & Management
- Faculty of Business, Economics and Social Sciences
- University of Hohenheim
- Faculties
- Business Administration: Corporate Management