Managing Emotion Matters: A Balanced Framework for Communicating Innovations in Companies.
- Publication Type
- Book chapter
- Authors
- Mast, Claudia
- Year of publication
- 2013
- Published in
- Strategy and Communication for Innovation.
- Editor
- Pfeffermann, Nicole / Minshall, Tim / Mortara, Letizia
- Pubisher
- Springer , Heidelberg
- Series/labeling
- Second Edition.
- Page (from - to)
- 195 - 204