Managing Emotions Matter: A Balanced Framework for Communicating Innovations in Companies.
- Publication Type
- Book chapter
- Authors
- Mast, Claudia
- Year of publication
- 2011
- Published in
- Strategies and Communications for Innovations. An Integrative Management View for Companies and Networks.
- Editor
- Hülsmann, Michael / Pfeffermann, Nicole (Eds.)
- Pubisher
- Springer , Berlin, Heidelberg
- Page (from - to)
- 153 - 162