Managing Emotions Matter. A Balanced Framework for Communicating Innovations in Companies.

Publication Type
Handbook contribution
Authors
Mast, Claudia
Year of publication
2017
Published in
Strategy and Communication for Innovation. Integrative Perspectives on Innovation in the Digital Economy. (3rd ed.)
Editor
Pfeffermann, Nicole / Gould, Julie
Pubisher
Springer International Publishing AG , Cham
ISBN / ISSN / eISSN
978-3-319-49540-8
DOI
10.1007/978-3-319-49542-2
Page (from - to)
175-184

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