Medienkindheit - Markenkindheit
- Publication Type
- Book chapter
- Authors
- Prochazka, F. & Sinner, P.
- Year of publication
- 2013
- Published in
- Integrative AV- und Online-Kommunikationsforschung. Perspektiven - Positionen - Projekte
- Editor
- I. Paus-Hasebrink, S. Trültzsch, A. Pluschkowitz & C. Wijnen
- Pubisher
- Nomos , Baden-Baden
- ISBN / ISSN / eISSN
- 978-3-8487-0310-4
- Page (from - to)
- 162-172
Involved persons
Involved institutions
- Communication Science: Interactive Media and Online Communication
- Institute of Communication Science
- Faculty of Business, Economics and Social Sciences