Mit Themenmanagement zur Reputationsführerschaft. Das Themen- und Issues-Management der Audi AG
- Publication Type
- Book chapter
- Authors
- Frank Brettschneider, Toni Melfi
- Year of publication
- 2010
- Published in
- Kommunikationsmanager
- Band/Volume
- 01/2010/
- Page (from - to)
- 32-36