Only he Who is Understood Can Convince. The Comprehensibility of Bank Communications
- Publication Type
- Book chapter
- Authors
- Frank Brettschneider, Anikar M. Haseloff
- Year of publication
- 2011
- Published in
- Trust Meltdown
- Editor
- Roland Schatz
- Pubisher
- Innovatio Verlag , Zürich
- Page (from - to)
- 17-27