Personalization of Corporate Coverage
- Publication Type
- Book chapter
- Authors
- Frank Brettschneider, Matthias Vollbracht
- Year of publication
- 2011
- Published in
- Reputation Management
- Editor
- Sabrina Helm, Kerstin Liehr-Gobbers, Christopher Storck
- Pubisher
- Springer , Heidelberg u.a.
- Page (from - to)
- 267-289