The Concept of Integrated Communications under Close Scrutiny. A Study on the Effects of Congruity-Based Tactics.
- Publication Type
- Contribution to conference
- Authors
- Kirchenbauer, Alena
- Year of publication
- 2017
- Conference name
- 24. Jahrestagung der DGPuK-Fachgruppe PR/Organisationskommunikation (gemeinsam mit Fachgruppe Werbekommunikation)
- Conference location
- Wien
- Conference date
- 23.-25.11.2017