The "MediaLiveTracker" – A New Online-Tool for Real-Time-Response-Measurement
- Publication Type
- Lecture
- Authors
- Jan Kercher; Marko Bachl; Catharina Vögele; Frank Vohle
- Year of publication
- 2012
- Conference name
- 14. Jahrestagung der Deutschen Gesellschaft für Onlineforschung (GOR)
- Conference location
- Mannheim
- Conference date
- 5.-7. 3. 2012
Involved persons
Involved institutions
- Communication Science: Communication Theory
- Institute of Communication Science
- Faculty of Business, Economics and Social Sciences