Was leitet Unternehmenskommunikation in Geschäftsbeziehungen? Business-to-Business-Kommunikation aus funktionaler Perspektive.
- Publication Type
- Book chapter
- Authors
- Stehle, Helena
- Year of publication
- 2017
- Published in
- Was leisten die Medien -- revisited. Entwicklungen in Journalismus, PR und Organisationskommunikation.
- Editor
- Huck-Sandhu, Simone / Sandhu, Swaran
- Pubisher
- UVK , Konstanz / München
- ISBN / ISSN / eISSN
- 978-3-86764-802-8
- Page (from - to)
- 125-139
Involved persons
Involved institutions
- Communication Science and Journalism
- Institute of Communication Science
- Faculty of Business, Economics and Social Sciences