Studies

What you can expect in the Digital Business Management degree program

What exactly is Digital Business Management? What content can I expect in my studies? What prerequisites should I fulfill to study in this program? And why should I study at the University of Hohenheim? We would like to answer these and other questions here so that you have a clear idea of the program and what to expect.

What is Digital Business Management | Curriculum | Requirements | Practical elements during your studies | Stay abroad | Why study at the University of Hohenheim?

What is Digital Business Management

Digital focus for business administration and economics

Digital Business Management deals with business and economic aspects and information systems and combines these fundamentals with economic, social, and digital issues. The focus is on: Where is digital development of companies and organizations necessary and how can it be designed?

Business administration focuses on business-related content and deals with the organization, steering, and management of companies. In contrast, economics looks at the macroeconomic context and deals with the development of wages, prices, production, and trade. Information systems deals with the development and application of digital technologies and systems, for example data science and artificial intelligence.

In addition to the basics of business administration, economics, and information systems, you will acquire specialist knowledge on the topics of digitalization, transformation, and innovation. You deal with the following questions, among others: How can the economy and society be shaped digitally? Which digital innovations simplify the world of work and which change processes must be implemented to achieve this?

Economic and business decisions should always be based on facts, often on data or figures. Therefore, you will also take mathematics and statistics in this program.

Curriculum

Business and economics basics and individual options for specialization

From semester 1 - semester 3, you will gain in-depth insights into the topics of Digital Business Management and also learn about and understand the fundamentals of business, economics, and information systems. In addition, we focus on methodological basics so that you learn to independently develop solutions for business problems. We train you to think and create for yourself, not just reproduce answers. The methodological basics include, for example, statistics and mathematics. You'll learn to evaluate and interpret data, an essential skill for the digital world.

From the 4th semester on, you can organize your studies individually. There are elective modules related to the digitalization of the economy and society to choose from, of which you can select 8 depending on your interests. This period is also a good time to plan a semester abroad or an internship. With these options, you create your own profile.

You have two options to choose from toward the end of your studies. In addition to the Bachelor’s thesis, you can choose to gain practical experience through an internship or to deepen your knowledge in areas of your interest through additional elective modules. The internship will be credited to your studies and can be completed in Germany or abroad. You can choose from a wide and varied range of elective modules. No matter what you decide, both options will help you to enhance your individual profile.

You want to know more?

Detailed information about the course and structure of the degree program can be downloaded here:

Requirements

What you should bring with you!

Are you wondering whether the Digital Business Management degree program is right for you? To apply, you must first meet formal criteria:

(I) University entrance qualification
(II) Study orientation test

In addition, it is important that the degree program fits your interests and personality. The best way to do this is to look at the information above. Have the study contents aroused your interest? Study contents cannot be compared one-to-one with school subjects, but for a better understanding of the program we would like to show you with our graphic which school subjects are included in this degree program.

Here is another brief overview of the most important interests and skills you should bring with you:

  • Interest in issues of economic, social, and especially digital developments of companies and society.
  • The will to shape the future and the interest in learning the skills to do so.
  • Good mathematical skills: You will need these, for example, for the mandatory modules in statistics. Don't worry, if your math skills are not the best, we offer numerous support options (e.g. math pre-course). We do our best to make sure you don’t fail out of the program just because of the statistics courses!
  • Good English skills: You should be able to read and understand the reading materials, which are often in English.
  • Independence: At the university, you are your own boss and no one checks whether you have registered for all modules. From now on it's up to you!
  • Self-discipline: Do you attend lectures regularly? From now on, no one checks to make sure you’re attending courses. This is a great freedom and at the same time you should know that you are responsible for motivating yourself from now on. Little tip: Find friendly fellow students and motivate each other!

Practical elements during your studies

No university can teach you real practice - practice must be experienced!

Theoretical knowledge is only one aspect of being successful in your future job. You must also be able to apply what you have learned in practice. Although our focus as a university is on imparting theoretical knowledge and the latest research results, we do not neglect the practical side of things.

Gain practical experience

Internships offer a good opportunity to gain insight into companies and fields of activity. They give you orientation and work experience for later career entry. In the Bachelor's study program Digital Business Management at the University of Hohenheim, you can integrate an internship directly into your studies. Here you have a wide range of options, including an internship abroad. Investing time in an internship is worthwhile and makes it easier to start a career later on. You can also work as a student trainee in the industrial sector or as a student assistant at the university while you study. This gives you exciting, practical insights, a look behind the scenes of business or university, and allows you to earn your own money at the same time.

Expand competences

In addition to specialist knowledge and practical experience, soft skills such as personal, social, and methodological competences also play an important role. We offer you an extensive range of further training: Language skills, project management, communication and presentation techniques, IT and media skills, personal development, and techniques for studying and working. This way you can improve these skills during your studies in an uncomplicated and cost-effective way.

Learning from practice

We maintain close contacts with the business community and regularly have lecturers and guest speakers from the corporate world. Here you will learn how the contents and theories taught are implemented and applied in business practice. At the same time, you can make valuable contacts, as companies like to advertise internships and career entry at these events.

Learn languages, understand cultures

Explore the world and study abroad for a semester or complete an internship abroad. This experience is not only unique, but you will also broaden your horizons while learning more about yourself and the world. It also ensures that you can strengthen your language skills and intercultural competences. These are particularly welcome skills for international companies. We have over 80 partner universities in Europe and all over the world.

Research during your studies

Research projects offer a good opportunity to apply learned methods and skills in practice, to test your own ideas, and to find completely new solutions to problems. In the project “Humboldt reloaded,” you will go through all stages of a real research project, from the preparation of the current state of research and the selection of methods for your own research to data analysis and presentation.

Stay abroad

Studying internationally

With a stay abroad you gain life experience, intercultural skills, and improve your career opportunities at home and abroad. There are many opportunities for you to do this as part of your Bachelor's degree: You can spend a semester abroad in Europe or overseas, do an internship abroad, or attend a summer school during the semester break.

Both the Dean’s Office of the Faculty of Business, Economics and Social Sciences and the University’s Office of International Affairs are happy to advise you on all matters related to your stay abroad. Both offices can help you with organizing and carrying out stays abroad.

Why study at the University of Hohenheim?

What makes our degree program so special?

You can study business administration, economics, or information systems at almost any university and thus embark on a promising career in management. So why should you choose Digital Business Management at Hohenheim instead of a conventional degree program?

  • Your digital competence: After graduation, you will have the key qualification of the 21st century. In today's world, digital solutions are more in demand than ever.
  • The digital focus of your studies will set you apart from traditional graduates of business administration and economics programs. At the same time, your focus is more on social and economic issues and less on theoretical computer science, distinguishing you from traditional business information scientists.
  • You benefit from the reputation of the University of Hohenheim in the field of business and economics and are broadly positioned due to the fundamentals you have learned, which also allows you to work in classic areas of business and economics.
  • You can organize your studies individually and flexibly. You can choose 40% of the study content according to your interests and future plans. You can follow through with your studies and integrate an internship and stay abroad. Or you may take some time off in between to gain more practical experience or to travel.
  • We maintain close contacts with companies and organizations, and our location in the Stuttgart economic region offers many opportunities to gain practical experience.

Applying

Admission type Local admission restrictions (80 university places)
Start of studies Winter semester
Application deadline 15 July
Admission requirements
  1. University entrance qualification (HZB)
  2. Proof of your participation in an orientation test:
    Orientation test www.was-studiere-ich.de
Selection criteria Average grade of your university entrance qualification (e.g. Abitur), vocational training or internships, extracurricular achievements
Application to a higher semester is possible for the winter semester (application deadline: 15 July) and summer semester (application deadline: 15 January).

Admission regulations

 

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