Nutzwert für den Kopf: Was das Publikum von Wirtschaftsinformationen erwartet.
- Publication Type
- Journal contribution
- Authors
- Mast, Claudia / Ott, Ulrich
- Year of publication
- 2012
- Published in
- Kommunikationsmanager
- Band/Volume
- 02/
- Page (from - to)
- 72-75
Involved persons
Involved institutions
- Communication Science and Journalism
- Institute of Communication Science
- Faculty of Business, Economics and Social Sciences