Sozialkompetenz statt Produkt-PR. Themeninteressen der Bürger und Konsequenzen für die Unternehmenskommunikation.
- Publication Type
- Journal contribution
- Authors
- Mast, Claudia
- Year of publication
- 2013
- Published in
- prmagazin
- Band/Volume
- 01/
- Page (from - to)
- 62-68
Involved persons
Involved institutions
- Communication Science and Journalism
- Institute of Communication Science
- Faculty of Business, Economics and Social Sciences