Touchpoints für die Unternehmenskommunikation. Was die Menschen über Wirtschaft wissen wollen.
- Publication Type
- Journal contribution
- Authors
- Mast, Claudia / Spachmann, Klaus / Georg, Katherina
- Year of publication
- 2014
- Published in
- prmagazin
- Band/Volume
- 03/
- Page (from - to)
- 46-53
Involved persons
Involved institutions
- Communication Science and Journalism
- Institute of Communication Science
- Faculty of Business, Economics and Social Sciences