The program is divided into four areas: the foundational Master's area, the specialization area, the free elective area, and the Master's thesis.
In the foundational area of Management & Strategy, you can deepen your knowledge in areas of communication management as well as business administration and economics that are helpful for successfully managing communication.
In the foundational area of Analysis & Evaluation, communication science and data analysis methods are taught that you will also need later in your career, e.g., in strategy planning or when evaluating communication measures.
The core of the degree program is the specialization area. For your specialization, you choose two projects and four seminars from the fields of corporate communication, political communication, and knowledge communication. The projects and seminars challenge you academically and prepare you for your future career.
Finally, you can sharpen your individual skills profile in the free elective area by choosing three of the modules offered by the faculty. In addition, credits from modules taken abroad or language and further education courses can be counted in this area.
Your degree program concludes with a 6-month Master's thesis. You can find information on the individual modules in the module catalog.
The course content provides you with numerous professionally relevant skills. We have put together an overview for you:
- Strategic-planning skills in corporate communication, political communication, and handling scientific knowledge
- Analytical skills to systematically explore complex problem areas and to prepare creative and sustainable decisions
- Methodological skills for collecting, analyzing, processing, and presenting data; you can use them to prepare data-based and well-founded decisions and evaluate existing strategies, processes, and structures
- Economic competences to understand fields of work and their topics, processes, and structures as well as cultures
- Key communication skills to communicate and implement goals and strategies
You want to know more?
Detailed information about the course and structure of the degree program can be downloaded here: