What you can expect in the Communication Science degree program

Digital Business Management deals with business and economic aspects and information systems and combines these fundamentals with economic, social, and digital issues. The focus is on: Where is digital development of companies and organizations necessary and how can it be designed?

Business administration focuses on business-related content and deals with the organization, steering, and management of companies. In contrast, economics looks at the macroeconomic context and deals with the development of wages, prices, production, and trade. Information systems deals with the development and application of digital technologies and systems, for example data science and artificial intelligence.

In addition to the basics of business administration, economics, and information systems, you will acquire specialist knowledge on the topics of digitalization, transformation, and innovation. You deal with the following questions, among others: How can the economy and society be shaped digitally? Which digital innovations simplify the world of work and which change processes must be implemented to achieve this?

Economic and business decisions should always be based on facts, often on data or figures. Therefore, you will also take mathematics and statistics in this program.

• In comparison: All degree programs offered by the Faculty of Business, Economics and Social Sciences

From semester 1 - semester 3, you will gain in-depth insights into the topics of Digital Business Management and also learn about and understand the fundamentals of business, economics, and information systems. In addition, we focus on methodological basics so that you learn to independently develop solutions for business problems. We train you to think and create for yourself, not just reproduce answers. The methodological basics include, for example, statistics and mathematics. You'll learn to evaluate and interpret data, an essential skill for the digital world.

From the 4th semester on, you can organize your studies individually. There are elective modules related to the digitalization of the economy and society to choose from, of which you can select 8 depending on your interests. This period is also a good time to plan a semester abroad or an internship. With these options, you create your own profile.

You have two options to choose from toward the end of your studies. In addition to the Bachelor’s thesis, you can choose to gain practical experience through an internship or to deepen your knowledge in areas of your interest through additional elective modules. The internship will be credited to your studies and can be completed in Germany or abroad. You can choose from a wide and varied range of elective modules. No matter what you decide, both options will help you to enhance your individual profile.

You want to know more?

Detailed information about the course and structure of the degree program can be downloaded here:

• Curriculum (PDF, 1.6 MB)
  
• FAQs about the degree program (PDF, 251 kB)
  

• Module descriptions
• Study Compass: Info about organizing your studies
  
  
• Video: Degree program content (in German)

Are you wondering whether the Digital Business Management degree program is right for you? To apply, you must first meet formal criteria:

(I) University entrance qualification
(II) Study orientation test

In addition, it is important that the degree program fits your interests and personality. The best way to do this is to look at the information above. Have the study contents aroused your interest? Study contents cannot be compared one-to-one with school subjects, but for a better understanding of the program we would like to show you with our graphic which school subjects are included in this degree program.

Here is another brief overview of the most important interests and skills you should bring with you:

• Interest in issues of economic, social, and especially digital developments of companies and society.
• The will to shape the future and the interest in learning the skills to do so.
• Good mathematical skills: You will need these, for example, for the mandatory modules in statistics. Don't worry, if your math skills are not the best, we offer numerous support options (e.g. math pre-course). We do our best to make sure you don’t fail out of the program just because of the statistics courses!
• Good English skills: You should be able to read and understand the reading materials, which are often in English.
• Independence: At the university, you are your own boss and no one checks whether you have registered for all modules. From now on it's up to you!
• Self-discipline: Do you attend lectures regularly? From now on, no one checks to make sure you’re attending courses. This is a great freedom and at the same time you should know that you are responsible for motivating yourself from now on. Little tip: Find friendly fellow students and motivate each other!

You can study business administration, economics, or information systems at almost any university and thus embark on a promising career in management. So why should you choose Digital Business Management at Hohenheim instead of a conventional degree program?

• Your digital competence: After graduation, you will have the key qualification of the 21st century. In today's world, digital solutions are more in demand than ever.

• The digital focus of your studies will set you apart from traditional graduates of business administration and economics programs. At the same time, your focus is more on social and economic issues and less on theoretical computer science, distinguishing you from traditional business information scientists.

• You benefit from the reputation of the University of Hohenheim in the field of business and economics and are broadly positioned due to the fundamentals you have learned, which also allows you to work in classic areas of business and economics.

• You can organize your studies individually and flexibly. You can choose 40% of the study content according to your interests and future plans. You can follow through with your studies and integrate an internship and stay abroad. Or you may take some time off in between to gain more practical experience or to travel.

• We maintain close contacts with companies and organizations, and our location in the Stuttgart economic region offers many opportunities to gain practical experience.